Just Launched: Accepted Inc. by A Brand Strategy Consulting
Tis the season of website launches! We just completed another, new site for your viewing pleasure. Accepted Inc. specializes in test prep books that get the job done without all of the fluff. Their objectives are to get you to study smarter, score higher, and get accepted! The Accepted team is located right here in Houston, Texas and all of their books are printed in the great US of A.
Interested in building out your own ecommerce or small business site? Become a Client today!
Exciting Client Launch: All On Technology
http://allontexas.com/
We are so thrilled to announce the launch of Houston-based All On Technology.
All On Technology is Houston's premier home automation provider with an exclusive Control4 dealership to meet all of your high-end home and business technology needs. Founder, Keegan Salners, is truly committed to excellent customer service. Here's their mission:
All On Technology believes that your home automation system should enrich your life, effortlessly. Taking the time to understand how to best integrate your automation system into your lifestyle, from the initial design through installation and continued technical support.
http://allontexas.com/preview-services/
The Psychology of Logo Color
It goes without saying that your company's logo is very important. Even a layperson knows that logos have significance. Here's just a few reasons:
- They serve as a first impression for your company.
- They are a lasting mark that you use consistently across all platforms (hopefully you are! this is branding 101).
- Logos are also shorthand for your business, your services, and ultimately you.
Independent of just having and using a logo consistently the design is also paramount in your logo's success. There are many things to consider when working with a designer (call us today to let us design yours!) - namely color and layout out. Thankfully the folks at Colourfast have come up with a handy-dandy infographic that delves deeper into the meaning behind colors.
Still can't wrap your head around this concept? We can help! Call today: (512)569-8653.
Customer Acquisition vs. Optimization
When it comes to digital marketing there are lots of jargon heavy words tossed around.
You have probably been privy to some of them and had to either guess their meaning or secretly Google them in your spare time. Words such as "optimization strategy" or "user metrics" or even "bounce rate" or "time on site" may leave you with a bit of a headache. Rest assured you are not alone. All of these words have significant meanings and can really help inform your digital marketing strategy; if you can figure out what they mean in general and, more importantly, what they mean to you.
It goes with out saying that Google is a tremendous resource for deciphering the marketing-jargon-noise, but in my opinion an informed partner is what will really make you stand out. Having a person that you trust explain and teach you about these items will set you apart from the herd when it comes to using these numbers and terms to do better marketing work online. Yes, this is a not-so-subtle argument for hiring a digital marketing consulting like us. It's the same reason you would hire an attorney to navigate the complex legal jargon to get your best results in any sort of legal predicament. Sometimes it is just best to leave it to the experts.